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A row of different precision instruments on a dark workbench, each one made for a single job, one lit brighter than the rest.

Best model forThe best AI model for every jobVideo, images, text in images, product photos, lip sync, upscaling: which AI model does each job best, and why.

A photographic print on a desk with one area masked off by tape.

ImagesMake an image, then change itThe second attempt is usually an edit, not a new generation. Knowing which is which saves most of the cost.

A clapperboard on a dark table, one corner lit, the slate empty.

VideoFrom an idea to a clipThe four ways a video model can be started, and how to tell which one your idea needs.

A ceramic mug on an oak table, lit from one side, the background falling out of focus.

Working fasterHow to write a prompt that worksThe same idea gets a different result on every model. This is why, and what to write instead.

A row of different precision instruments on a dark workbench, each one made for a single job, one lit brighter than the rest.

Guide · Best model forThe best AI model for every jobVideo, images, text in images, product photos, lip sync, upscaling: which AI model does each job best, and why.1 min read

A film camera on a dolly in an empty studio, a single spotlight on it, cables on the floor.

Guide · Best model forThe best AI video generator for each kind of shotKling, Seedance, MiniMax H3, Gemini Omni Flash, Wan and LTX: which AI video model wins which shot, and why.2 min read

Large photographic prints of landscapes and objects pinned on a dark studio wall, one in the centre lit.

Guide · Best model forThe best AI image generator for each kind of pictureNano Banana Pro, FLUX.2, GPT Image 2.5, Seedream 5, Ideogram and Recraft: which image model to use for what.1 min read

A printed photograph on a table whose subject seems to step out of the frame in motion blur.

Guide · Best model forThe best image to video AI for your photoTurning a photo into a moving shot: which AI model holds your image best, steers the ending, or tests ideas cheaply.1 min read

A wooden typesetter tray full of metal letterpress blocks, one row of blocks lifted out and lit.

Guide · Best model forThe best AI image generator for readable textPosters, packaging, social posts and logos: the AI image models that set real type, and which one to use when.1 min read

A ceramic coffee cup on a stone kitchen counter in morning light, crisp and sharp, the background soft.

Guide · Best model forThe best AI for product photos of your real productLifestyle shots, a product in someone's hand, clothes on a model: the AI models that keep your product your product.1 min read

Close-up of a singer at a studio microphone mid-word, mouth open on a vowel.

Guide · Best model forThe best AI lip sync for your video or photoDubbing footage, a head that moves with the words, or a photo that speaks: which AI lip sync to use for which job.1 min read

A small blurry photo next to the same photo printed large and sharp on a table.

Guide · Best model forThe best AI upscaler for images and videoMaking an image bigger or a clip sharper: which AI upscaler stays true, which is cheap, and which keeps video steady.1 min read

Four photographs of the same young man in four different places, clearly one person.

Guide · Best model forThe best AI for a consistent characterThe same face in every image and clip: how to build a character once and which AI models carry it best.1 min read

A photo of an armchair split down the middle, red on the left and blue on the right, the room unchanged.

Guide · Best model forThe best AI photo editor for changing one thingChanging a colour, swapping a background, removing an object: the AI editors that change what you ask and keep the rest.1 min read

A rapper performing close to the camera under coloured stage light, mid-line.

Guide · Best model forThe best AI music video generator for your trackYour artist performs your track with the mouth on the vocal: the AI models for each step of a music video.1 min read

A designer table with sketches of one invented character from several angles, pencils and colour swatches.

Guide · ImagesDesign an AI character from scratchHead shape, face, hair, outfit and a signature gesture: how to design a character that is yours and stays recognisable.1 min read

A smartphone on a small tripod filming in a coffee bar, vertical frame, warm morning light.

Guide · VideoYour first Instagram Reel with an AI influencerA ten-second vertical clip with a hook, a scene and your character's signature gesture, with sound, from the character you built.1 min read

A film strip lying on a light table with one frame highlighted by a soft beam.

Guide · VideoFace swap a video with AI, the right wayPut one face into an existing clip: what to bring, when to use recast instead, and why permission comes first.1 min read

A dancer mid-move in an empty white studio, motion trails behind the arms.

Guide · VideoAI motion control: your character copies your movesFilm a move once and your character does it, with the same steps and timing. Which of the three ways to use, and how to film it.1 min read

A small wooden artist mannequin posed mid-step in front of a large screen showing a street scene.

Guide · VideoWan 2.2 Animate: put your character in your own videoSwap your character into a clip you filmed, or give your character the moves from it. No prompt, a low price per try.1 min read

A still photograph propped against a camera lens, the scene in it seeming to move.

Guide · VideoKling image to video: how to get the best clipHow to prompt Kling 3.0 from a photo: motion first, a start and an end, sound, a character it keeps, and which tier to pick.1 min read

A notebook with handwritten notes and a ceramic mug on an oak table by a window, morning light.

Guide · ImagesNano Banana prompts that work, with examplesHow to write a prompt for Nano Banana Pro and 2.1: subject, setting, light and finish, text in quotes, and edits that change one thing.1 min read

A vintage studio microphone on a wooden desk beside an empty picture frame and headphones, warm light.

Guide · VideoMake a photo talk or sing with AIOne photo and your audio, and the face speaks or sings it. What works, what to expect, and when to use lip sync on video instead.1 min read

A hand holding a phone filming a small bottle on a bathroom shelf, casual and real.

Guide · VideoAI UGC video from one product photoTurn a product photo into a clip that looks filmed by someone who owns it, through three video models at once, and pick the take that sells.1 min read

A laptop on a desk at night beside a row of freshly printed photographs, a desk lamp on.

Guide · Working fasterMake images and video from Claude with MCPConnect Claude, Claude Code or your own agent to the studio over MCP, and let it make images and video with the price shown first.1 min read

The character sheet of Prudence Vale, made in dGEN Influencer: turnaround, expressions and poses.

Guide · ImagesBuild an AI influencer people recogniseFrom a first look to your first Reel: build a character once and keep the same face in every post.2 min read

A studio microphone with a pop filter in front of a small monitor showing a film frame, purple light.

Guide · VideoA music video for your own trackYour artist performs your track, close up and in motion, with the mouth on every word.4 min read

Two printed film stills side by side on a dark table: the same scene, a different person in each.

Guide · VideoA different person in the same videoFilm once, cast as often as you like. The motion, the cuts and the sound stay exactly as they were.1 min read

A virtual reality headset resting on a desk beside a printed world map.

Guide · VideoVideo you can look around inOne clip that holds the whole sphere around the viewer, for a headset, a 360 player or a scrollable embed.1 min read

A strip of film on a light box with a few frames marked in red grease pencil.

Guide · VideoWorking on footage you already haveMake a clip longer, put a scene in the middle, sharpen it, or make a face speak, without starting over.1 min read

A photographic print on a desk with one area masked off by tape.

Guide · ImagesMake an image, then change itThe second attempt is usually an edit, not a new generation. Knowing which is which saves most of the cost.1 min read

Metal letterpress type arranged in a line on a dark surface.

Guide · ImagesText that actually readsMost image models approximate letter shapes. A few set real type, and that decides which one you pick.1 min read

A fern cut cleanly away from its surroundings, the thin fronds intact.

Guide · ImagesBackgrounds, out and back inCutting a subject out is its own kind of model, and the edge is the whole job.1 min read

A loupe on a contact sheet, one frame enlarged through the glass.

Guide · ImagesMaking something biggerUpscalers do not all do the same thing, and one of them invents detail that was not there.1 min read

A patch cable running between two pieces of studio equipment on a dark rack.

Guide · Working fasterBuild it once, run it oftenRetyping the same series every week is the part that costs the time. A pipeline is drawn once.1 min read

A drawer of printing blocks, one lifted out and held above the rest.

Guide · Working fasterStart halfway, not from an empty canvasA template is a working pipeline with the models, the connections and the settings already chosen.1 min read

A set of mixed paint chips clipped together, all variations of one colour.

Guide · Working fasterYour own trained styleA reference holds a subject for a few shots. A trained style holds it for as long as you keep using it.1 min read

A clapperboard on a dark table, one corner lit, the slate empty.

Guide · VideoFrom an idea to a clipThe four ways a video model can be started, and how to tell which one your idea needs.2 min read

Two film frames side by side on a light table, the same room in each, different light.

Guide · VideoStart and end framesHand a model both ends of a movement and it fills in the middle. Here is when that beats a prompt.2 min read

Three printed portraits of the same face pinned in a row on a dark board.

Guide · VideoOne subject across shotsA prompt cannot hold a face steady. A reference can, and several models take images, clips and audio together.1 min read

A waveform on a small screen beside a shotgun microphone, both on a dark desk.

Guide · VideoSound made with the pictureSome models generate audio in the same pass as the image. That is a different thing from adding a track afterwards.1 min read

A strip of film curving across a dark surface, four frames of one continuous scene.

Guide · VideoClips that follow onNo model here makes a two-minute film. Several short clips that share their frames do.1 min read

Open magazine spreads fanned across a desk, each one carrying a large photograph.

Guide · Working fasterYour AI writer can make its own imagesPosts go out without a picture because the thing writing them cannot see. Here is how to fix that.3 min read

A ceramic mug on an oak table, lit from one side, the background falling out of focus.

Guide · Working fasterHow to write a prompt that worksThe same idea gets a different result on every model. This is why, and what to write instead.2 min read

A row of glass bottles: the front one sharp, the ones behind dissolved into soft light.

Guide · ImagesCamera, lens and light, in words a model understandsThe vocabulary a cinematographer uses, and what each term does to a generated shot.6 min read

Five camera lenses of different focal lengths in a row, one picked up in the foreground.

Guide · Working fasterWhich model for which job199 models is too many to choose from. Here is how the choice actually narrows.2 min read

Three empty picture frames side by side: one wide, one square, one tall.

Guide · ImagesSizes and aspect ratiosWhy the same shape has two different names, and how to be sure you get the one you asked for.2 min read

A brass mechanical counter on a dark desk, its number wheels catching a hard light.

Guide · Working fasterCredits, and what a generation actually costsWhere the number on the button comes from, and what happens when a run fails.2 min read

The same man photographed three times in one frame: in a doorway, at a table, walking away.

Guide · ImagesA character that keeps coming backHow to lock one person once and put them in scene after scene, without a family resemblance every time.3 min read

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