Your own trained style

It is a small file that sits on top of a base model and pulls its output towards something specific: a person, a product, a house look. You train it once from your own material and then use it like a setting.

It is not a model of its own. It only works on the base model it was trained for, which is why the studio asks which family a style belongs to and will not offer it on a model that cannot read it.

Training costs money and takes time, so the question is how often the thing comes back. For a single campaign, references are cheaper and quicker. For a face or a product that has to appear in work you have not thought of yet, a trained style stops being the expensive option somewhere in the second month.

The other reason is precision. References carry a subject; a trained style can carry a treatment, which is much harder to describe in words.

Attach a style to a model that cannot take one and the studio switches to a variant that can, within the same family. A style that is silently ignored is a run you paid for and a result that looks like everyone else.

A trained style is a block on the canvas and an option in the make screen, in the same place as a reference. Some models charge a little more for a large style file, and that is in the amount on the button.